Move It with Emma
Shooting a dynamic fitness video concept.
Every time I see a short-form video with dynamic editing, I think, "I want to create something like that." There’s something about the way those videos draw you in with every cut and movement. It’s inspiring, and the idea sticks with me. But bringing that idea to life is another challenge altogether.
Thankfully, I had the chance to collaborate with Emma (@emma.meili), who helped me turn this concept into reality. The goal was simple: create a dynamic fitness video that felt as high-energy and motivating as the workouts themselves.
I focused on using match cuts to follow movement seamlessly and played with unconventional angles to make the viewer feel like they were part of the action. It wasn’t just about capturing the workout, but enhancing it with unique perspectives.
The tempo of the video was driven by the music, which was key to the pacing and intensity. Every sound effect was placed thoughtfully to align with the energy, helping to elevate both the visual and audio experience.
Ultimately, this project was about more than just showcasing fitness—it was about creating a sense of motivation and power. Through experimenting with editing, shot angles, and sound design, I was able to bring that feeling to life. I’m really proud of how it turned out and excited to continue exploring this dynamic style in future projects.